Psaltry Website UI

As a UI/UX designer, I embarked on a journey to create a visually stunning and user-friendly interface that showcases Psaltry’s excellence in cassava processing and its range of high-quality industrial cassava derivatives.

The Psaltry Website UI redesign project aimed to create a visually appealing and user-centric online presence for Psaltry International Company LTD, Africa’s leading agro-allied cassava processing company. As the UI/UX designer, my goal was to showcase Psaltry’s expertise and product offerings through an intuitive and engaging interface. The website features a modern design with a clean layout and a harmonious blend of colors and typography to convey professionalism and trust. The user experience was optimized for both desktop and mobile devices, ensuring a seamless browsing experience across different screen sizes. Through careful information architecture and intuitive navigation, users can easily explore the various sections of the website, including the Home, Services, About Us, Case Study, Contact Us, Projects, and Cassava Food Chain pages. With a user-centric approach, the Psaltry Website UI offers a compelling visual experience and intuitive functionality, enabling visitors to learn about Psaltry’s cassava processing capabilities and high-quality industrial cassava derivatives, and fostering trust and engagement with the brand.

Design and Iteration

User Flows and Information Architecture

extensive efforts were made to enhance the ordering process within the Psaltry Website UI. Unnecessary steps were eliminated, and the flow was improved to ensure a seamless and efficient user experience. The aim was to simplify the journey for users, allowing them to easily navigate and complete their orders with minimal effort. Additionally, the information architecture was restructured to provide users with clear and intuitive pathways to find relevant test details and instructions. By implementing an imaginative and accessible design approach, the Psaltry Website UI enables users to effortlessly explore and access the information they need. The improvements made to the ordering process and information architecture aim to provide a user-centric experience, making it easier for users to engage with Psaltry International Company LTD, discover its high-quality cassava derivatives, and proceed with their orders smoothly.


The designed Psaltry International Company LTD website achieved significant improvements in several key areas. The website now boasts an engaging and modern design that reflects the company’s professionalism and commitment to quality. The mobile view of the website provides a seamless experience, allowing users to access information and navigate easily on their smartphones or tablets. The website’s improved usability and intuitive layout have resulted in increased user engagement, reduced bounce rates, and longer session durations.

Furthermore, the website effectively showcases Psaltry International’s range of high-quality industrial cassava derivatives, providing potential clients with a clear understanding of the company’s capabilities and product offerings. The redesigned website has also contributed to improved brand perception, positioning Psaltry International as a leader in the cassava processing industry.


To ensure the effectiveness and functionality of the redesigned website, comprehensive testing was conducted. This included usability testing, cross-device testing, and performance testing. Usability testing involved real users navigating through the website to identify any usability issues, gather feedback, and make iterative improvements.

Cross-device testing was carried out to ensure that the website performed consistently across various devices and screen sizes. It was important to provide a seamless experience for users accessing the website from desktops, laptops, tablets, and smartphones.

Performance testing focused on optimizing the website’s loading speed, ensuring fast and efficient access to the content. Various performance metrics, such as page load time and server response time, were measured and optimized to provide a smooth browsing experience.

The testing phase played a crucial role in refining the website, resolving any issues, and ensuring that it met the objectives of improved user experience, mobile responsiveness, and performance.

Overall, the testing process resulted in a well-functioning website that effectively communicates Psaltry International Company LTD’s brand, offerings, and expertise, while delivering an excellent user experience on both desktop and mobile devices.

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